Choosing the Best Exhibition Stands for your Business:
The market for designer exhibition stands has skyrocketed. There are several standard stand designs to choose from as well as the option of having your own stand custom designed to suit your needs.
Although custom exhibition stand design can be a real eye catcher and can create a wonderful image for your business, it can be quite an expensive investment – something not all new businesses can afford.
Business owners should not be too afraid to spend a bit more money on exhibition stand design ideas though; seeing it rather as a marketing investment. Keep in mind that, for businesses operating solely from exhibit stands, a great stand is crucial.
Selecting just the right pre-designed or a custom designed stand is a challenge. Choosing a custom designed stand can be very satisfying, but the requirements for the exhibition need to be equally understood between you and the designer to get the most from your stand.
Firstly, it is always better to hire an established company. A professional designer that specializes in exhibition stands will know exactly what has to be done, the correct layout for your stand’s specific position in halls and they will know how to effectively modify it in ways that will be easy for you to set up and take down. They will also have the proper knowledge of which materials to use, where to use the most effective colours.
Choosing pre-designed stands can produce as good a finished product as having a custom designed exhibition stand, you just need to choose right.
Firstly, look at the colours of your business. Colour is a major factor as that is what actually attracts the eye. Consider the size that is needed for the stand and how much space you usually hire at a trade fair. Look at the picture provided and imagine how it would look with your products on display.
If you are offering a service make sure your stands have sufficient seating space, although the seats need to be made of a light material which will be easy for you to move around. All the components of the stand need to be made of a durable material that will cope with constant moving. If you have an outdoor stall, try to pick materials that will not fade in the sun.
Make sure there will be enough space for the amount of customers you usually attract and that it will be easy to move around once it is set up and the crowds start coming in. It is no use in buying or renting stands then realizing at a later stage that it looks cramped when you have set it up with all your products.
Always try to utilise the original company who constructed your exhibitions stand when doing alterations to it. They will know exactly how your stand was made and ensure the stability of your stand when it is altered.